Let’s imagine you want to take cycling to work seriously. So not only a nice bicycle scheme, but the real shit. You just want more people cycling to work, because it fits your ambitions in the field of vitality and sustainability.
We can help you with that. And that not only applies to cycling to work, but also to other changes in travel behaviour. For example, traveling by public transport or working from home.
How do we achieve new behaviour?
Change is difficult. It’s hard to get to work by bike when you see your neighbour grabbing the car every day. It’s hard to switch from a roaring Golf GTI to a quiet e-Golf. It’s hard to make your business arrangements by public transport instead of the car if you don’t see the point of it.
From messengers and action perspectives to nudging, reciprocity and social proof: we apply different mechanisms of action from social science.
Cycling to work
With only an adjusted scheme you will not get more people on the bike. You get more people on the bike with the right combination of fees, facilities and other support measures. An internal competition, for example, or cycling for a good cause. We also organise e-bike trials. Almost half of the participants more often go to work by bike after the trial. We can help you put together the mix of measures and can also organise them for you.
Public transport pilot
You need more than a mobility card to get people into public transport. We opt for “experienced”, “unburdening” and the personal approach. We let employees try out public transport through a trial campaign. Not a few days or two weeks. We give them 2 or 3 months to experience what it is like and guide them in this. So do not send a mobility card and then wait. Most likely not much will happen. To change travel behavior, you have to take people by the hand and guide them. As if you are going to explain to your 80-year-old mother-in-law how an iPad works. So we give travel advice, a mobility card and above all a lot of personal attention.
The more personal you approach it, the better the results. At one of our customers in Amsterdam, more than half of the participants in a public transport trial said that they would travel by public transport more often afterwards. One of the reasons was that they got used to public transport during the trial. They also mentioned the predictability of the trip and the traffic jams on the roads. A train journey from or to Amsterdam is apparently more predictable than a journey by car. Company car drivers indicated that they now travel by public transport more often because they previously did not have a train ticket.
Deployment of behavioural experts
We are likely to think in solutions right away, while a good analysis is the real solution. So if it is not entirely clear what the right behavioural intervention is for your organisation, our behavioural experts can help you with that. The moment you know what causes behaviour, you also know how to change it.